PowerForward
At PowerForward, a startup built around “Coach K”, I focused on upgrading their online course, and redesigning their website.
The B2C course consisted of five lessons, each centered around an established business leader and a leadership principle.
Each lesson set the stage with an overarching challenge, told in the leader’s own words. Essentially, the user had front-row seats to an interactive case study.
The course was less about getting each answer “right.” Instead, it was about engaging users to think critically and explain what they would do.
It’d be up to the user to choose what the leader did, and explain why, in their own words.
Process
Here are some behind-the-scenes artifacts of the UX process.
I created annotated design documents to help handoff, as well as our long-term understanding of what we were building together.
These are before (L) and after (R) screens of the redesign.