PowerForward
I was the UX Designer for PowerForward, an interactive course built around the teaching methods of Mike “Coach K” Krzyzewski.
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I redesigned the app as the business switched from a B2B to B2C model. I also completed a redesign of the marketing website.
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
The B2C course consisted of five lessons, each centered around an established business leader and a leadership principle.
Each lesson set the stage with an overarching challenge, told in the leader’s own words. Essentially, the user had front-row seats to an interactive case study.
The course was less about getting each answer “right.” Instead, it was about engaging users to think critically and explain what they would do.
Following each video, it’d be up to the user to choose what the leader did, and why, in order to put themselves in the video mindset.
Before (L) and After (R)
Process
Here are some behind-the-scenes artifacts of the UX process.
I created annotated design documents that helped the developer build the code of the site, as well as the team being able to QA the site efficiently.
Before (L) and After (R)