https://www.zaz.nyc/aboutme daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1475192407133-86GZBR2S5Z96VVSXBZ8K/Stocksy_comp_856497.jpg About Me https://www.zaz.nyc/brine daily 0.75 2025-10-25 https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1525116208656-H7PLJWSRV4QYDMU0R4XB/180430-Freelance---Square2.jpg Miscellaneous - Pitch Deck (Copy) Pitch Deck This a redacted selection for a startup based in Los Angeles. The product was an in-browser visual design suite. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1525114692301-PBGM5HSV2J7199P14WW1/180430-Freelance---Landscape-2.jpg Miscellaneous - Pitch Deck (Copy) Pitch Deck This a redacted selection for a startup based in Los Angeles. The product was an in-browser visual design suite. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1475005095718-DFAU2XOLJBL9BFKQ4S9L/3+-+FE+-+UF.jpg Miscellaneous https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1475004898164-4HU64FUQDJ3FR4YIIMAM/3+-+FE+-+Wire+1.jpg Miscellaneous https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1475004898040-37JKEAMIRB9QYEY1CJQZ/3+-+FE+-+Wire+3.jpg Miscellaneous https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1475004898698-LVCWGXS1N8UTVTWHP1WL/3+-+FE+-+Wire+4.jpg Miscellaneous https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1414641810858-I8RH2EP6KVIV7NFSY6ZH/14+-+103014+H+-+MommeMeals+1.jpg Miscellaneous https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1414641810811-8D8VUNJABE59MJNW0YHB/14+-+103014+H+-+MommeMeals+2.jpg Miscellaneous https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1414641811328-KTJR75OS7JLTUAT7A6J8/14+-+103014+H+-+MommeMeals+3.jpg Miscellaneous https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1524060482142-SANDR5UCPR0DWQGS4ILL/180418-Logos--JP.jpg Miscellaneous - Justice Project (Copy) Justice Project I worked directly with the director and co-founders of Justice Project for their logo. I emphasize the organization's mission of treating all family members affected by their loved ones being incarcerated in the American prison system. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1525703725465-RTCC6BEDQOVML7LXA7JD/180507-Logos---Landscape-JP-2.jpg Miscellaneous https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1525703752440-36IWD0RKNWBCNRR82L39/180507-Logos---Landscape-JP-1.jpg Miscellaneous https://www.zaz.nyc/pf3 daily 0.75 2025-10-25 https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1522162804386-KVRC1DKVR5B6X37S985W/180327+PF+-+Courses.jpg PF - PowerForward by Coach K (Copy) PowerForward by Coach K PowerForward is a video-leadership development program that uses 15-minute courses based on the principles of Duke's men's basketball coach, Mike "Coach K" Krzyzewski. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1500306919615-BZPCKARJA4VGO42RSHL3/170717+PowerForward+-+Responsive+-+Blog+Entry.jpg PF - Responsive Design (Copy) Responsive Design The entire marketing site was designed responsively. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1529349967378-NF3EUUEAGGNEGD94LTE3/180618+PF+-+Process+%28from+sketch+4%29.jpg PF - Applying Feedback (Copy) Applying Feedback After conducting phone interviews with B2B customers, we de-prioritized the Reflection and Team Discussion screens for Version 1.5. Our developer switched the feature off on the back-end. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1524758444495-QCGTPJXI4MKTPRXJMIQO/180426+PF+-+Annotated+WFs.jpg PF - Annotated Mockups (Copy) Annotated Mockups These were key elements of the design document that helped the developer build the code of the site, as well as the team being able to QA the site efficiently. https://www.zaz.nyc/powerforwardold daily 0.75 2025-10-25 https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1548787142320-SUEZZZJBMNB2M0U797QP/introimage.jpg PowerForward - My Role (Copy) My Role I was the product designer for PowerForward, which is a video-based leadership-development program. My primary responsibility was the redesign of the product, which could be best thought of as an experience similar to the Choose Your Own Adventure book series. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1548787213365-G79GHSQ6E81HVFAJ3QD7/decision.jpg PowerForward - The Lesson (Copy) The Lesson The crux of the product was each lesson’s interaction. A user was prompted to make a choice within a binary decision. They would enter their typed explanation from the POV of the interviewed business leader. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1531327012329-LONZDUE467SG457JQBHR/A+-+Square+Copy.jpg PowerForward - The Problem (Copy) The Problem Our CEO saw an opportunity to repurpose the product and sell it directly to individuals via our marketing site. How could we build an individual program on the back of a team-based product? https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1531244738282-KOFGUDSLZXYMDB285LNX/180706+Versions.jpg PowerForward - Taxonomy & Version Control (Copy) Taxonomy & Version Control To create a course for individuals, we broke the product into three distinct versions. The B2B program would remain untouched, under the name Version 1.0. The B2C course would be known as Version 1.5. Anything that was not a priority would be phased for a future rebuild under the name Version 2.0. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1531843322398-VY8088N043BEG0QGYKC4/180717+Wireflow+of+Experience.jpg PowerForward - Feature Prioritization (Copy) Feature Prioritization I applied feedback from user interviews to the design of our Individual program. In the B2B version, users were having trouble with the Reflection and Team Discussion portions of the program. Our developer turned off this feature for the new design. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1531245802580-KDEICSEAVOGM4QRL3720/1807010+User+Flow+-+Zaz.jpg PowerForward - User Flow (Copy) User Flow This new user flow represents the ideal user flow of an individual clicking through a Lesson. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1529351465340-W2URTFOO88VLUBP6BJHM/180618+PF+-+Process+-+Final.jpg PowerForward - Course Screen (Copy) Course Screen The aesthetic of Version 1.5 could be elevated, but I had to be reasonable in applying design changes, and be specific in handing off to our developer. For example, the lesson screen had to incorporate nearly all of the elements from Version 1.0, without breaking any of the underlying code. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1531246592765-MC8NMFHNKWQDB3ZB85O8/180710+PF+-+Design+Document.jpg PowerForward - Design Document (Copy) Design Document The developer and I evolved a design document that included a style guide to rely on. It was invaluable, given the fact I was in New York and he was in California. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1549050983460-YTGA75JPJAJ6JQBSF00A/Break+Points2.jpg PowerForward We started off designing the marketing site using seven different screen sizes. While great for accuracy and overall user friendliness, we were hurting ourselves in terms of time spent. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1549052249195-E2CW27HFHK8KE2ZGXZK0/Break+Points+Copy.jpg PowerForward We eventually whittled it down to three screen sizes and paved the way to a smoother process. Adjustments like these helped speed up our progress. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1549485156115-PPDMPA5BCF1ENS6PZNWB/Grid+Rules.jpg PowerForward - Copy of Design Process (Copy) Copy of Design Process Two big changes to the marketing site templates we designed and developed were the increase of the overall grid (allowing bigger margins, and the transition designing seven screen sizes to three. https://www.zaz.nyc/graphicdesign daily 0.75 2025-11-23 https://www.zaz.nyc/graphicdesign/hivemedia monthly 0.5 2025-10-31 https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1738642830026-XBGW0F7JWXN2SLAP65NP/250203+Hive+Media+-+Hero.jpg Graphic Design - Hive Media Logo https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1738643389579-NN1NLZ92DZAPVS6M7002/250203+Hive+Media+-+Color+Variations.jpg Graphic Design - Hive Media Color variations of the logomark https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1738642317694-LU24YMH30G8MST9RIISZ/250202+Hive+Media+-+Process.jpg Graphic Design - Hive Media Excerpt from client presentation https://www.zaz.nyc/graphicdesign/barksound monthly 0.5 2025-10-31 https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1738882752951-0CLWZ1QD41TDV3YOYN9Y/2411111+Barksound+Hero.jpg Graphic Design - Barksound Logo https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1752263145179-0HL74LEXW5VB5CKO0Y09/0711+BS+-+Color+Variations.jpg Graphic Design - Barksound Color variations https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1738800133933-YGA85VO2NSD6S0XRU1T8/image-asset.jpeg Graphic Design - Barksound Wordpress website design https://www.zaz.nyc/graphicdesign/yosisamra monthly 0.5 2025-11-23 https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1744162935594-MSB03582GOYODA7L3NA7/250408+YS+-+HFF.jpg Graphic Design - Yosi Samra Printed Invitation for a holiday event https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1731178047663-C7O14VHVELPX2MTLXIRT/180417-YS-Brandbook.jpg Graphic Design - Yosi Samra Excerpt from a seasonal brandbook https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1731178299894-J5OWVUTSFL47FA0TFOW1/160506+Yosi+Samra+-+Website+Redesign.jpg Graphic Design - Yosi Samra Result of a full website redesign https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1730774382070-HYR8TF74SZEB5GZJB7FF/image-asset.jpeg Graphic Design - Yosi Samra Email blast https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1731178991732-7NXRQPXD8MF5OTORB24V/161019+Yosi+Samra+-+Tradeshow+Card+%281500px%29.jpg Graphic Design - Yosi Samra Trade show leave-behind https://www.zaz.nyc/graphicdesign/rockwater monthly 0.5 2025-10-31 https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1748915789852-TN11H2CHV7E3Q3ZS8P5N/250602+RockWater+-+Logo.jpg Graphic Design - RockWater Custom Logo Design https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1752276709732-ARHGMDYXPCG8VF40HXBQ/image-asset.jpeg Graphic Design - RockWater Podcast artwork for The Come Up podcast https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1745362399543-KVMDF2Y1ATFALCYE5LCU/250422+RockWater+-+Understanding+the+Logo.jpg Graphic Design - RockWater Excerpt from branding guide on understanding the logo https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1745361432490-7T78LAVQH5G7FBIHZVL6/250422+RockWater+-+Logo+Usage.jpg Graphic Design - RockWater Excerpt from branding guide on proper logo usage https://www.zaz.nyc/uxdesign daily 1.0 2026-03-14 https://www.zaz.nyc/uxdesign/powerforward monthly 0.5 2026-03-14 https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/fb29b028-e542-4c3c-87cc-85c80613df1f/251122+PF+-+Product+Screens.jpg UX Design - PowerForward The B2C course consisted of five lessons, each centered around an established business leader and a leadership principle. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/9ad26a15-c945-4af5-895f-f0a54ef6c77b/251018+PF+-+Annotations.jpg UX Design - PowerForward I created annotated design documents that helped the developer build the code of the site, as well as the team being able to QA the site efficiently. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/ac786d26-08f2-4342-925b-1167b3d5d6f4/251122+PF+-+Video.jpg UX Design - PowerForward Each lesson set the stage with an overarching challenge, told in the leader’s own words. Essentially, the user had front-row seats to an interactive case study. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/a4301e92-de21-40bf-b217-45d0bb91eee9/251122+PF+-+Choice+Progression.jpg UX Design - PowerForward The course was less about getting each answer “right.” Instead, it was about engaging users to think critically and explain what they would do. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/f36055b1-2bb6-425a-b59d-04482b8a24b1/251206+Before%3AAfter.jpg UX Design - PowerForward Before (L) and After (R) https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1760809041157-3EM8BNC6VL1TC3N9E71K/image-asset.jpeg UX Design - PowerForward Following each video, it’d be up to the user to choose what the leader did, and why, in order to put themselves in the video mindset. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/16e8c9d5-d70c-4a99-9576-4313e30c9752/251206+Before%3AAfter.jpg UX Design - PowerForward Before (L) and After (R) https://www.zaz.nyc/uxdesign/litify monthly 0.5 2025-10-31 https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1752257105388-ZBKUXIB53O7DMRUKOA8C/210512+EDM+1495+-+21.jpg UX Design - Litify https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1752258616520-8H4APP4GRZ8SSNXZ9NRA/63cbb7a73f5ddf41f2769433_Automation-Small-transcode.gif UX Design - Litify https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1639363814557-W1KOLZT6WTSCYMDWFGCU/211212+LIT+-+DocGen+-+2+Screens.jpg UX Design - Litify We landed on an interface that allowed admin users to create templates that our front end users could use to merge complex documents. Features like conditional logic and bulk merge were eventually added as well. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1639344333342-4QIEIAQE0NW92OWJEJY5/image-asset.jpeg UX Design - Litify Docrio is the document management and generation app of Litify. Our goal was to be the first document management system (DMS) to embrace Salesforce’s Lightning Design System (SLDS). Most of our competitors integrated with Salesforce as an afterthought, and we flipped that paradigm. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1639337752783-MLUD5IGFTUGBMTVXO1LS/211212+LIT+-+Template+-+Horizontal.jpg UX Design - Litify A good document management allows users to store, preview, and access their files in a reliable way. Docrio was subject to a lot of iteration, testing and improvements. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1639352736114-W26E8YPVMCIILT02OBPB/image-asset.jpeg UX Design - Litify We determined there would be two types of people interacting with document generation: an admin user and a frontend user. The admin user (Jenna) would create templates for the frontend user (Chad). Personas don’t solve everything but they offer a lightweight, living document that’s useful. https://images.squarespace-cdn.com/content/v1/5422bec1e4b095a74761eddd/1639353651816-U6UFJZOQDGSDLNI1KTC0/image-asset.jpeg UX Design - Litify The low-res brainstorming led to a better understanding of how document generation should work. https://www.zaz.nyc/uxdesign/morgan-and-morgan monthly 0.5 2026-03-04